{"id":7533,"date":"2025-12-30T10:00:59","date_gmt":"2025-12-30T13:00:59","guid":{"rendered":"https:\/\/chousa.com.ar\/?page_id=7533"},"modified":"2025-12-30T10:05:12","modified_gmt":"2025-12-30T13:05:12","slug":"historia","status":"publish","type":"page","link":"https:\/\/chousa.com.ar\/en\/historia\/","title":{"rendered":"HISTORY"},"content":{"rendered":"<p>In 1958, Roberto Chousa founded <strong>Chousa SRL<\/strong> with a clear vision: to protect metal parts against corrosion and support the growth of Argentina\u2019s industrial sector.<\/p>\n<p>We began with electrolytic systems, providing solutions to the booming automotive industry. Over time, we evolved by incorporating technologies such as zinc flake coatings and self-locking patches, always focused on adding value to our customers\u2019 products.<\/p>\n<p>In 2012, amid a challenging economic environment, we took a key step in our history: we developed our own coating technology, LAURENTCOAT\u00ae, a zinc-flake system that combines maximum corrosion protection with versatility and production efficiency.<\/p>\n<p>Our expertise and leadership in the automotive industry opened new doors for us: wind and solar energy, oil &amp; gas, agriculture, water infrastructure, and more. Today, we design and produce innovative coatings that meet the mechanical, chemical, and environmental demands of every project.<\/p>\n<p>We continue writing our story every day \u2014 driven by innovation and focused on the future.<\/p>","protected":false},"excerpt":{"rendered":"<p>In 1958, Roberto Chousa founded Chousa SRL with a clear vision: to protect metal parts against corrosion and support the growth of Argentina\u2019s industrial sector. We began with electrolytic systems, providing solutions to the booming automotive industry. Over time, we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7533","page","type-page","status-publish","hentry","clearfix"],"_links":{"self":[{"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/pages\/7533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/comments?post=7533"}],"version-history":[{"count":0,"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/pages\/7533\/revisions"}],"wp:attachment":[{"href":"https:\/\/chousa.com.ar\/en\/wp-json\/wp\/v2\/media?parent=7533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}